Riders to compete in the all-new ATR-3 off-road helmet while contributing to the future of helmet innovation

January 3, 2025 (La Habra, CA) – 6D Helmets, the leader in helmet safety technology, is proud to announce the signing of rally racing superstars Luciano and Kevin Benavides to its roster of elite athletes. The Argentine brothers, both renowned for their performances in the Dakar Rally and World Rally Championship, will compete in 2025 and beyond wearing the all-new ATR-3 off-road motorcycle helmet.

As part of their partnership with 6D Helmets, the Benavides brothers will not only represent the brand in the most demanding rally events worldwide but also play an integral role in the development of future 6D products. Their expertise and feedback from racing in extreme environments will provide invaluable insights to help refine helmet performance and safety.

“Having Luciano return, and Kevin join the 6D family is an incredible milestone for us,” said Bob Weber, CEO and co-founder of 6D Helmets. “Their experience in the toughest rally events ensures we’ll continue advancing helmet safety and creating innovative products.”

Luciano and Kevin Benavides, both accomplished athletes with Dakar stage wins and World Rally accolades to their names, expressed their excitement about the collaboration. “Safety is always the top priority in our sport, and 6D’s commitment to innovation and rider protection is unparalleled,” said Kevin Benavides. Luciano added, “The ATR-3 helmet’s comfort and advanced technology give us confidence to focus on our performance, and we’re thrilled to contribute to the next generation of 6D products.”